Skyla Li - Digital Marketing Strategist
 

digital marketing strategist

skyla
li

 
 
 

Summary

DIGITAL MARKETING STRATEGIST | seM | seO | wEB ANALYTICS | SOCIAL MEDIA MARKETING SPECIALIST

I have worked in marketing, social media, advertising, corporate communications and public relations for over 10 years in Asia Pacific and North America. I am currently working as an SEO Account Manager at Croud. 

I am passionate about entrepreneurship and women empowerment.

 

Experience

 

 

 

 

AMERICAN MARKETING ASSOCIATION NEW YORK

DIGITAL MARKETING ASSOCIATE

March 2017 - Present  |  New York

Marketing Hall of Fame is an annual event organized by the New York chapter of the American Marketing Association to inspire, support and celebrate brilliance in marketing.

  • Developed content marketing strategy for Marketing Hall of Fame and AMA New York’s main traffic-driving social media platforms (Facebook, Twitter, LinkedIn), increasing Tweet impressions by 800% in two months.

 

 

 

Toluna

Global Social Content Creation and Marketing Associate Asia Pacific

June 2013 - July 2016  |  Asia Pacific

Toluna is a leading provider of on-demand consumer insights, empowering companies to brainstorm ideas, uncover new business opportunities and get answers to questions in real time. 

  • Managed marketing initiatives (branding, events, advertising, public relations, lead-generation) in seven Asia Pacific markets (Australia, Hong Kong, India, Japan, Korea, Southeast Asia)

  • Led global social media strategy and programs on seven platforms, e.g. LinkedIn, Twitter, Facebook

  • Planned, created, scheduled daily content and promotion on social media with Hootsuite, Buffer

  • Conducted market competitive analysis about market characteristics and competitor marketing strategies for 7 Asia Pacific markets

  • Developed, implemented and tracked lead 30 generation campaigns through email marketing, events, search engine marketing

  • Assisted in content development and localization for 2 company websites and 17 collaterals (Japanese, Korean)

  • Oversaw and worked with 20+ vendors for media placement and marketing material design, production

 

 

 

 

 

Jebsen Industrial

marketing assistant

January 2011 - January 2013  |  Hong Kong

Jebsen is a privately-held marketing and distribution organisation. It partners with leading brand companies to bring a wide array of quality products to Greater China.

  • Generated and increased brand exposure in leading trade publications by around 200% (2012 vs. 2011)

  • Researched, formulated and executed a HK$600,000 (US$77,000) advertising plan

  • Developed branding guideline for corporate identity and advertising design

  • Conceptualised and managed the editorial and design of bilingual quarterly corporate newsletter

  • Pitched and coordinated 6 in-depth interviews for senior management in trade publications (in 2012)

  • Conducted vendor consolidation and shortlisted 15 design, printing, translation and writing suppliers

  • Sourced and coordinated more than 10 corporate premium and marketing collateral projects

  • Created news, case studies and managed communications on intranet and company website

 

 

 

KOTRA (Korea Trade-Investment Promotion Agency)

Trade promotion assistant

October 2010 - December 2010  |  Hong Kong

Korea Trade-Investment Promotion Agency (KOTRA) is a trade and investment promotion organization operated by the Government of South Korea. It helps Korean exporters to build local network with potential business partners and provides services to foreign investors considering investment opportunities in Korea. 

  • Created invitation database and promoted a real estate forum to more than 1,200 potential participants

  • Conducted research on market information for foreign investment in Korea

  • Researched and established contacts with local supplier for Korean buyers.

 

Expertise

Digital Marketing

Search Engine Marketing

Search Engine Optimization

Web Analytics

Social Media Marketing

 


Education

New York University

Master of Science (M.Sc.) Integrated Marketing (Digital Marketing)
Graduated May 2018

 

 

City University of hong kong

BA (Hons) English for Professional Communication
Graduated July 2010

Contact

If you have any questions or comments, please let me know. I look forward to hearing from you!