Summary
DIGITAL MARKETING STRATEGIST | seM | seO | wEB ANALYTICS | SOCIAL MEDIA MARKETING SPECIALIST
I have worked in marketing, social media, advertising, corporate communications and public relations for over 10 years in Asia Pacific and North America. I am currently working as an SEO Account Manager at Croud.
I am passionate about entrepreneurship and women empowerment.
Experience
AMERICAN MARKETING ASSOCIATION NEW YORK
DIGITAL MARKETING ASSOCIATE
March 2017 - Present | New York
Marketing Hall of Fame is an annual event organized by the New York chapter of the American Marketing Association to inspire, support and celebrate brilliance in marketing.
Developed content marketing strategy for Marketing Hall of Fame and AMA New York’s main traffic-driving social media platforms (Facebook, Twitter, LinkedIn), increasing Tweet impressions by 800% in two months.
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Toluna
Global Social Content Creation and Marketing Associate Asia Pacific
June 2013 - July 2016 | Asia Pacific
Toluna is a leading provider of on-demand consumer insights, empowering companies to brainstorm ideas, uncover new business opportunities and get answers to questions in real time.
Managed marketing initiatives (branding, events, advertising, public relations, lead-generation) in seven Asia Pacific markets (Australia, Hong Kong, India, Japan, Korea, Southeast Asia)
Led global social media strategy and programs on seven platforms, e.g. LinkedIn, Twitter, Facebook
Planned, created, scheduled daily content and promotion on social media with Hootsuite, Buffer
Conducted market competitive analysis about market characteristics and competitor marketing strategies for 7 Asia Pacific markets
Developed, implemented and tracked lead 30 generation campaigns through email marketing, events, search engine marketing
Assisted in content development and localization for 2 company websites and 17 collaterals (Japanese, Korean)
Oversaw and worked with 20+ vendors for media placement and marketing material design, production
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Jebsen Industrial
marketing assistant
January 2011 - January 2013 | Hong Kong
Jebsen is a privately-held marketing and distribution organisation. It partners with leading brand companies to bring a wide array of quality products to Greater China.
Generated and increased brand exposure in leading trade publications by around 200% (2012 vs. 2011)
Researched, formulated and executed a HK$600,000 (US$77,000) advertising plan
Developed branding guideline for corporate identity and advertising design
Conceptualised and managed the editorial and design of bilingual quarterly corporate newsletter
Pitched and coordinated 6 in-depth interviews for senior management in trade publications (in 2012)
Conducted vendor consolidation and shortlisted 15 design, printing, translation and writing suppliers
Sourced and coordinated more than 10 corporate premium and marketing collateral projects
Created news, case studies and managed communications on intranet and company website
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KOTRA (Korea Trade-Investment Promotion Agency)
Trade promotion assistant
October 2010 - December 2010 | Hong Kong
Korea Trade-Investment Promotion Agency (KOTRA) is a trade and investment promotion organization operated by the Government of South Korea. It helps Korean exporters to build local network with potential business partners and provides services to foreign investors considering investment opportunities in Korea.
Created invitation database and promoted a real estate forum to more than 1,200 potential participants
Conducted research on market information for foreign investment in Korea
Researched and established contacts with local supplier for Korean buyers.
Expertise
Digital Marketing
Search Engine Marketing
Search Engine Optimization
Web Analytics
Social Media Marketing
Education
New York University
Master of Science (M.Sc.) Integrated Marketing (Digital Marketing)
Graduated May 2018
City University of hong kong
BA (Hons) English for Professional Communication
Graduated July 2010
Contact
If you have any questions or comments, please let me know. I look forward to hearing from you!