Summary
seO | DIGITAL MARKETING STRATEGIST | seM | wEB ANALYTICS | SOCIAL MEDIA MARKETING SPECIALIST
Content, SEO, and Digital Marketing Leader with 14+ years of experience driving high-impact, international marketing campaigns for Fortune 500 B2C and B2B enterprises. A strategic, execution-focused leader driving measurable business impact through content-led initiatives that enhance brand awareness, organic growth, and revenue.
Beyond marketing, I’m passionate about entrepreneurship and women’s empowerment—championing innovation, leadership, and opportunities for marketers and business leaders.
Let’s connect and create something impactful!
Experience
croud
SEO Director
June 2018 - Present | New York
Croud is a full-service digital agency that helps businesses drive sustainable growth in the new world of marketing.
Led content and SEO strategies for client websites, driving brand awareness, traffic growth, and revenue impact while scaling content production across nine international markets and 11 languages.
Oversaw end-to-end execution of content and SEO accounts, including strategic roadmap development, content calendar creation, KPI definition, and performance measurement.
Key clients include Amazon Music, Audible, MongoDB, Xero, The North Face, Vans, and Timberland.
Spearheaded go-to-market strategy and product innovation, developing new content offerings in collaboration with brand, product, creative, digital PR, and data solutions teams across the US and UK.
Defined a global content framework, ensuring best-in-class user experiences across digital platforms.
Designed a customer-centric content journey to attract, educate, nurture, and retain audiences through high-quality storytelling and content delivery.
Led and mentored a team of 6+ SEO and content specialists, coaching three direct reports while fostering process innovation, continuous improvement, and professional growth.
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AMERICAN MARKETING ASSOCIATION NEW YORK
DIGITAL MARKETING ASSOCIATE
March 2017 - Present | New York
Marketing Hall of Fame is an annual event organized by the New York chapter of the American Marketing Association to inspire, support and celebrate brilliance in marketing.
Developed and executed a paid social media strategy, launching 30+ targeted campaigns across Facebook, Twitter, and LinkedIn to boost brand awareness and ticket sales for Marketing Hall of Fame.
Conducted in-depth performance analysis, providing data-driven and actionable insights for continuous optimization and increased ROI.
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Toluna
Global Social Content Creation and Marketing Associate Asia Pacific
June 2013 - July 2016 | Asia Pacific
Toluna is a leading provider of on-demand consumer insights, empowering companies to brainstorm ideas, uncover new business opportunities and get answers to questions in real time.
Led multi-channel marketing initiatives (branding, events, advertising, PR, lead generation) across seven Asia-Pacific markets (Australia, Hong Kong, India, Japan, Korea, and Southeast Asia), driving regional brand visibility and audience engagement.
Developed and implemented a global social media strategy across seven platforms (LinkedIn, Twitter, Facebook) to maximize audience reach and engagement.
Developed and executed a comprehensive content strategy, leveraging Hootsuite and Buffer to streamline content planning, creation, and scheduling for optimal engagement.
Conducted in-depth competitive market analysis, identifying industry trends, market characteristics, and competitor strategies to inform regional marketing decisions.
Launched and managed 30+ high-impact lead generation campaigns, leveraging multimedia assets (infographics, videos), email marketing, event marketing, and SEM to drive conversions and business growth.
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Jebsen Industrial
marketing assistant
January 2011 - January 2013 | Hong Kong
Jebsen is a privately-held marketing and distribution organisation. It partners with leading brand companies to bring a wide array of quality products to Greater China.
Oversaw the development of branding guidelines to establish corporate identity and advertising design, ensuring brand consistency across marketing materials.
Conceptualized and managed the editorial and design of the bilingual quarterly corporate newsletter.
Secured six in-depth senior management interviews in top trade publications to strengthen brand authority.
Created case studies and corporate news content, managing company-wide communication via the intranet and company website.
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KOTRA (Korea Trade-Investment Promotion Agency)
Trade promotion assistant
October 2010 - December 2010 | Hong Kong
Korea Trade-Investment Promotion Agency (KOTRA) is a trade and investment promotion organization operated by the Government of South Korea. It helps Korean exporters to build local network with potential business partners and provides services to foreign investors considering investment opportunities in Korea.
Created invitation database and promoted a real estate forum to more than 1,200 potential participants
Conducted research on market information for foreign investment in Korea
Researched and established contacts with local supplier for Korean buyers.
Expertise
Search Engine Optimization
Content Strategy
Digital Marketing
Search Engine Marketing
Web Analytics
Social Media Marketing
Education
New York University
Master of Science (M.Sc.) Integrated Marketing (Digital Marketing)
Graduated May 2018
City University of hong kong
BA (Hons) English for Professional Communication
Graduated July 2010
Contact
If you have any questions or comments, please let me know. I look forward to hearing from you!