The digital world is everywhere. I took the Digital Marketing class with Professor Tina Miletich at NYU. The course has created great interest in me since the beginning. Here are the three reasons why I want to study digital marketing:

Reason #1: To learn how to create effective engagement between the brand and the customers

There are hundreds of ways to reach customers nowadays. Brands compete with each other in a crowded environment. I would like to learn how to make use of the digital touchpoints to create meaningful conversations with the customers.

Reason #2: To learn how to integrate digital marketing strategy into the brand’s business strategy

A company will not grow without digital marketing in today’s business world. Therefore, rather than being led by the trend, I am very interested in learning how to develop a digital marketing strategy that will in turn lead the company’s growth.

Reason #3: To learn the latest trends of the digital marketing

Since the beginning of the year, there are many predictions as to the trends that will shape digital marketing. The field is constantly changing and innovating. Therefore, I would like to take the course to learn about the latest topics such as content marketing, mobile marketing, influencer marketing, etc.