Study Resources for Digital Marketing
The fascinating part about getting started to study digital marketing is that there is not a high barrier. There are lots of resources online that you can just learn on your own.
I would like to share some of the resources (they’re free!) that I come across during my study for digital marketing:
Lynda.com: Become a Digital Marketer (Learning Path)
Lynda.com is an online learning platform that offers courses on software, creative, and business skills. The Become a Digital Marketer learning path provides an overview of all the digital touchpoints, e.g. search, video, social, email, and display.
David Meerman Scott is the author of the textbook The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The book is such an interesting yet informative read even for people who have little experience in marketing! The Resources page on his blog includes free ebooks on selling, customer service and templates.
If you know any good resources to learn digital marketing, welcome to share :)