Secret Sauce behind Buzzfeed's Tasty Cooking Series Success

Have you ever thought about how cooking can help achieve a phenomenal success in the social media space? In less than a year of its launch, Buzzfeed’s Tasty Cooking Series has become BuzzFeed’s most popular page on Facebook, with more than fifty-five million likes. If you have not got the chance to view them, here are top 10 “Tasty” cooking videos to drool over.

Lesson No. 1: Tap into the right subculture and the right audience

According to the research from Millward Brown Digital, Firefly and Google, while nearly half of all adults watch food videos on YouTube, millennials (ages 18 to 34) view the most food content, watching 30% more food content on YouTube than other demographics.

Lesson No. 2: Clear assistance

Buzzfeed is not only tapping into the right audience, it also provides clear assistance to them.  With the one-minute video, the video fits perfectly for people who cook for social occasions, and want to seek inspiration from baking and appetizer videos. Every food fan on YouTube is looking for a bit of help in the kitchen or beyond. Tasty’s videos are clear and easy to follow.

Lesson No. 3: Aesthetic content

Buzzfeed’s Tasty Cooking Series follows a simple aesthetic. It is a combination of stop-motion shots, simple onscreen instructions, and colorful ingredients and cooking tools. The visuals are shot from the top of the chopping board/cooking tools to provide a view as if the viewer is cooking it in person. Each step is now fastidiously choreographed. The viewer can simply appreciate the simplicity of the content.

At the end, it is all about creating the experience for the viewer. Time to cook now!