Study Resources for Digital Marketing
One of the most exciting things about diving into digital marketing is that there’s no high barrier to entry. Whether you're a beginner or looking to sharpen your skills, there are plenty of free resources available online to help you learn at your own pace.
I’d love to share some valuable (and free!) resources that I’ve come across during my digital marketing studies:
LinkedIn Learning: Become a Digital Marketer (Learning Path)
LinkedIn Learning is an excellent online learning platform offering courses on business, software, and creative skills.
What you’ll learn:
The Become a Digital Marketer learning path provides a comprehensive introduction to key digital touchpoints, including:
Search marketing (SEO & PPC)
Video marketing
Social media strategies
Email marketing
Display advertising
If you’re looking for a structured learning path that covers the fundamentals, this is a great place to start!
David Meerman Scott is the author of the best-selling textbook The New Rules of Marketing & PR. The book explores how to use social media, online video, mobile apps, blogs, news releases, and viral marketing to engage buyers directly.
Why this resource is valuable:
His blog covers real-world insights on modern marketing strategies.
The Resources page includes free ebooks and templates on topics like selling, customer service, and marketing automation.
His book is a great resource for anyone interested in content marketing and digital storytelling—even if you have little prior marketing experience.
What Are Your Favorite Digital Marketing Resources?
These are just a couple of great starting points, but I know there are many more out there!
💡 Do you have any go-to resources for learning digital marketing? Feel free to share with me—I’d love to check them out! 😊